Counselor Salesperson
Going to market with unique, high-quality products and services is no longer a guarantee that sales will be made and accounts will be retained. Remaining viable in today’s business environment requires salespeople who can respond to customers’ business needs, priorities, and interests better than the competition.
Program Summary:
The Counselor Salesperson (CSP) program helps sales professionals move beyond transactional selling to adopt a consultative approach. Participants learn to understand client needs, build trust, and offer value-driven solutions that foster long-term business partnerships. The program covers key concepts like effective questioning techniques, active listening, positioning solutions based on customer challenges, and managing customer objections. By focusing on the customer’s business, CSP empowers salespeople to become trusted advisors who deliver sustainable results and stronger client relationships.
Who Is This Training For?
Sales professionals and teams aiming to build deeper client relationships, close more sales, and drive consistent growth.
Challenges It Addresses:
Struggling to meet sales targets and grow revenue.
Losing clients due to lack of consultative skills.
Over-reliance on discounts to close sales.
Inconsistent sales processes and poor customer relationships.
Key Outcomes:
Increased sales productivity and revenue growth.
Stronger customer relationships and loyalty.
Improved closing ratios with higher margins.
Consistent, consultative selling practices that drive value.