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Negotiating to Yes

Negotiation is an ever-present part of any sales process. It occurs informally throughout the sales process and more formally when specific proposals and agreements are on the table. Effective negotiating protects sales revenue and improves profit margins.


Program Summary:
The Negotiating to Yes (NTY) program equips sales professionals with the skills to conduct negotiations that protect margins and build long-term client relationships. Based on the concept of Principled Negotiation, participants learn to create win-win business agreements by aligning people, exploring interests, and managing difficult situations. The program teaches how to handle objections, ensure mutual satisfaction, and reach agreements that strengthen professional relationships.


Who Is This Training For?

Sales professionals who need to improve negotiation skills and protect profit margins while maintaining strong client relationships.


Challenges It Addresses:

  • Losing profitability due to ineffective negotiation tactics.

  • Sales teams overly reliant on discounts to close sales.

  • Difficulty in reaching mutually beneficial agreements.

  • Strained client relationships due to adversarial negotiations.


Key Outcomes:

  • Improved profitability by negotiating win-win agreements.

  • Stronger client relationships through a consultative approach.

  • Greater confidence in managing difficult negotiations.

  • Reduced reliance on discounts, leading to better profit margins.

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